10 Marketing Content Tricks All Pros Recommend
marketing content examples (Technetbloggers`s statement on its official blog) For B2B Businesses
The best content marketing agency marketing content is emotional. It provides fresh ideas and insights that help people to solve their problems.
The most effective marketing content is entertaining whether it's a captivating video or a detailed white paper. It is valuable to its readers and satisfies its branding goals. These eight examples of brand-name content that works are a great way for you to learn.
Blog Posts
Blog posts are a popular kind of marketing content that companies employ to share their thoughts or thoughts on their website. They can be informative or cover any subject. They can include audio, video, marketing Content examples polls, or images to increase the quality of the content. This improves the on-page SEO (search engine optimization).
To write high-quality blog posts first, you need to conduct market research in order to confirm and uncover a few key facts about your audience. Once you have a good understanding of your audience, you can begin brainstorming ideas and writing.
Common types of blog posts include listsicles, how-to posts infographics, curated collections and more. Creating these kinds of blog posts will ensure that your website is full of variety and provides the value your visitors expect to find when they visit.
A how-to blog post is a good example. It can help your audience learn new techniques and assist them in solving an issue. This makes it an important piece of content for marketing that keeps your audience engaged. A curated collection is a special kind of blog post that includes numerous real-world examples to prove the point. This kind of blog post can be used to promote the brand and boost its credibility.
Case Studies
Case studies might not be as exciting like a viral post but they are still one of the most powerful marketing tools you can design. They're great for showcasing your expertise and building trust with potential customers. A case study that is well-written can help your audience solve a specific problem by demonstrating how the product or service helped a prior customer solve the same problem.
You can employ various formats of content to make your case studies more interesting with infographics and videos. Be cautious not to transform your case studies into adverts since this can damage the credibility of your business. Focus on creating resources that encourage and motivate your readers.
You can also make use of case studies to show testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is most efficient when it is backed up by data.
White Papers
White papers, unlike blogs and feature articles are usually longer and provide more information and research. B2B businesses use them to demonstrate the power of their thinking or to offer a unique viewpoint to help readers make buying decisions, learn more in an industry, or resolve business problems.
They are a fantastic tool for building trust among casual readers, and positioning businesses as experts in their area of expertise. They can also assist prospective customers navigate through the sales funnel.
White papers can be found in many formats, but the most effective ones are designed to specific audience. Everything from the tone to distribution strategy should be tailored to the reader you want to attract.
White papers are often used to present research findings. However, it's easy for them to drift away from the field of practical application into the realm of theory. Backgrounders and papers on problem-solving should contain some sort of success stories to keep readers interested. In addition, interactive designs are increasingly popular in white papers. They let readers filter tables and charts to narrow down the information they need and make it easier for them to digest the content at a high-level and move through the sales funnel.
Videos
Videos are a great method of communicating with your audience. They're an excellent way to promote your company in a dynamic and engaging manner. They are excellent for capturing the attention of your customers and communicating complicated concepts.
Tutorials, instructional videos and demonstrations are among the most popular types of video. These videos are designed to help customers understand about your products and services, as well as to increase customer loyalty.
These videos can be used to highlight the expertise of your company and can also be used as an article on your blog, or as part an sales presentation. These videos are an excellent way to connect with your audience. Particularly if they are relevant and relate to current events or movements.
You can use testimonials to build trust in your brand and inspire new customers to sign up. It is possible to ask your existing customers to make a video of their experience with your product or host an AMA session on Reddit. You can also make screen share videos or how-to videos targeted at specific pain points. For example, if you have an e-commerce service that helps small to medium-sized businesses run their online store, title your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials can also serve as social proof to help people feel more confident about the credibility of a business. They can be in text or video format, and are a great way to increase sales and enhance a company's online image.
Testimonial content is beneficial because it focuses on the requirements of the customer and how a company's product or services solved their issues. It also provides credibility to the company since it demonstrates that other customers have also had the benefit of the product.
If you choose to use testimonials, be sure you include the name, title and company in order to boost their credibility. Make the testimonials as personalized as possible by including faces. This will also help create an emotional connection between the customer and brand.
While some businesses prefer to have a separate testimonials page and add them to other pages of the website. For example, if a testimonial mentions a particular product it can be displayed on the product's check-out page. This will prevent a testimonials section from being less frequented than other pages, while still providing the same social proof.
Interactive Landing Pages
Interactive elements on landing pages can increase the level of engagement of visitors. This type of content will assist you in reaching your goal of turning visitors to leads. Rather than being a static website that has the standard sign-up form and other content, interactive pages offer a unique experience to your visitors.
In this interactive landing page for Mooala dairy-free milk, the brand employs an engaging approach to explain its product's benefits while keeping the user entertained. The landing page also has an easy form that offers multiple options for registering, which shortens the conversion process even more.
Another example of a landing page that is interactive is this one by TransferWise which is a money transfer service. The first page offers real-life stories of success and social proof to reassure prospective customers that the service is worth it and allows them to fill out a short form to learn more about how the product functions.
For B2B marketers who sell high-end products landing pages provide an opportunity to build a list of potential leads. You can offer a no-cost ebook, webinar, a free trial or any other type of content to entice your audience into signing up in exchange for their contact information.
Headache Trackers
At the consideration stage, which is when a customer has identified the issue and is researching solutions, content should inform consumers about headache triggers and treatments. Examples include infographics that share information on the most common causes of headaches or white papers that share exclusive research into the science behind headache remedies. White papers require readers to provide their email addresses to gain access which helps build credibility and trust with prospective customers. Headache trackers, which are apps that help users monitor things like their food intake and stress levels, could also be helpful in the consideration phase, Minen says. Minen warns users to be cautious when drawing conclusions based on the data from their tracking. It may not be a true reflection of triggers for headaches.