The 9 Things Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a method to let potential customers learn more about your brand, find solutions to their issues, and then feel comfortable buying from you. Different types of content work better for every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists grab attention, bring in leads, and keep customers entertained. Gated content, such as guides and templates, also works well at this stage.

Awareness

At this stage, consumers are aware of the existence of your brand. They are also aware of the solutions you provide. At this point the content should provide answers and educate prospects about the issues your solution solves, as well as how it differs from competitors.

Consider the keywords that your customers use when searching online. You can conduct keyword research to find out what terms your target audience is using when they search online. This will aid you in determining if your product or service is required. This information can then be used to develop an editorial calendar and determine which digital content marketing agency pieces will focus on those keywords.

Additionally creating content for this part of the funnel helps you build your brand's affinity with consumers. The more consumers learn about your brand, the more trust they'll have in the ability of your company to solve their issues. This results in higher conversion rates for newsletter signups or purchases as well as clickthroughs on your website.

A well-planned strategy for content can also aid in closing the gap in conversion. If, for instance, you observe that the majority of your content is targeted at increasing awareness, but not enough is influencing customers to make a purchase decision, you may increase the spending on advertising campaigns targeting middle-funnel keywords.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and content marketing funnel Facebook allow you to interact directly with your customers and give you the opportunity to show off your customer service. This can range from tweeting good reviews to promoting special offers.

You can also use content that already exists to push buyers down the funnel, like blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it via social media and invite your readers to sign up for your email list to get more information. You can also encourage a conversion at this stage by asking your followers to tag you on their social media posts after they have used your product. This will motivate others to follow suit and spread the word about your brand.

Consideration

A well-planned content marketing content strategy strategy should include a mix of content types to engage customers at every stage of the funnel. Brand awareness campaigns, for instance could include ad copy, but also blog posts and infographics to address common concerns and objections. These pieces of content can be shared via email and social media platforms to increase organic traffic.

As buyers move through the decision-making process when they are considering their options, they begin looking for specific characteristics of products that can help them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content to use in this phase. Use tools for keyword research like Ubersuggest or search for popular hashtags in your industry to find questions that your customers are asking. Then, craft answers to these questions and then place them on your content funnel map.

In this phase it is crucial to present a clear value proposition that demonstrates to potential customers the way your product or service can solve their issue and make them more money. The content should also highlight your brand's uniqueness when compared to your competition.

This is a relatively easy stage to measure, as consumers are making a decision whether or not to purchase. Consider metrics like conversion rates, payment numbers and click-through rate to determine whether your efforts are achieving.

When consumers reach the advocacy stage, your brand becomes more and more important to them. They will be sharing your content with friends because they are so passionate about it. This is a highly effective method of growing your audience. However, you must focus on creating content that entices people to share it, instead of focusing solely on engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more precise picture of your impact.

Decision Making

At the decision stage consumers are seeking documents that support their purchase and provides instructions on how to use the product. At this stage, they want to be certain that your product will solve their problem and justify the investment. At this point, high-quality content, such as product guides, case study videos, and customer success stories, is essential. Your customers want to be able have questions answered and get answers from your support staff. It is a great way to impress your customers and encourage them by sharing their experiences.

It is your hope that by this point, the customer will become an advocate for your brand and promote it to their coworkers and friends. To turn these advocates into rave customers, you'll need to provide them valuable information that will help them get the most from your product or service. You can do this by creating personalised newsletters, tutorial video, free trial offers and loyalty programs.

Once your audience has transformed from leads into paying customers and paying customers, it's time to concentrate on retention. The conventional content marketing funnel models tend to see revenue as the conclusion of the journey, but it's crucial to remember that consumers continue to interact with brands even after they have completed a purchase. It's essential to think of funnels as a dynamic model that includes revenue, instead of an unchanging model.

While traditional funnels for marketing content can help you develop your strategy but they don't take into account the complexities of the buyer journey. Instead thinking of the funnel in a loop model will help you create an effective and holistic content marketing strategy. You can create content that is engaging your audience and drives conversions by planning for each step of the process. You can then use the information from conversions to optimize and test your strategy. Are you ready to experience the impact that this strategy can make for your company? Contact us today to request a complimentary content marketing playbook!

Retention

A content marketing funnel is a helpful tool that can help brands plan their strategy, execute it and evaluate its success. It can also help them identify the weaknesses in their strategy. For instance when a company has a significant amount of content that is geared towards awareness and interest, but only a few pieces aimed at the middle of the funnel, they should be focusing on creating content geared towards this stage.

Use tools like Ahrefs which examine the average time on a page and bounce rates of each piece to determine how specialized your content is. The higher the number, the more efficient your content.

Once you've created content to be the top of your content marketing funnel It's essential to keep it fresh and relevant. This will ensure that your audience remains engaged and interested in your brand and its products or services. This can be achieved by creating new content that is focused on key words, addresses questions your audience is likely to look for, and provides the latest information regarding your product or industry.

When your customers enter MOFU, they will be seeking out more information about your product or services as well as solutions to their issues. It's also crucial to establish confidence by giving honest reviews and demonstrating your worth.

The final step of the funnel for content marketing is when your customers will make a purchase decision. This is usually done through restricted content that requires an email address or another method of registration to access. This content is meant to convert the interest and awareness you've cultivated at the top of your content marketing funnel into leads that are qualified for your sales team to follow up with.

You can still influence your customers' journeys through your brand, even though your support and sales teams are responsible for retention of customers. Create content that will delight your customers throughout the entire process of content marketing. This could include helpful resources, behind the scenes information, and special offers that only your audience has access to. If you can establish a relationship of trust to your customers, they will be your greatest advocates and help to reduce your sales cycle.